Supply Base
Environmental Performance Management |
Other themes in
this case study: |
For similar case
studies: |
- Environmental
requirements at the purchasing phase |
Hewlett Packard |
- Prequalification of
suppliers |
|
- Inform suppliers of
corporate environmental concerns |
|
THE CHALLENGE
Advanced Micro Devices, like every
other firm, struggles with the question of how to balance its various
needs and concerns. Faced with both business objectives and EHS goals,
the company has sought a way to maximize the results of its efforts in
a number of ways. The company�s approach to supplier relationships, in
particular, was in need of a standard of measure to
translate various goals into one language. That language became the
parlance of risk management.
Staff in AMD�s EHS Department realized
that supply-chain issues had the potential to seriously impact the
company. It faced both business and environmental risks and the
potential of being detrimentally affected by anything from an
interruption of services to a liability claim. Recognition of these
potential threats helped to bring the department�s direction in
dealing with suppliers into clearer focus. The company found that
limited resources make risk-based management sensible because it helps
to prioritize needs. The issue for the company, therefore, was to turn
the language of risk management into a policy that could enhance its
supply-chain practices in the interests of all concerned.
THE SOLUTION
In dealing with its
suppliers, AMD has |
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AMD�s Risk
Management Hierarchy |
adopted a risk-based
methodology to balance EHS objectives with performance goals and
budget requirements. Within this framework, it has prioritized
types of suppliers according to potential risk and has launched a
program to assess and work with suppliers in each risk class.
Within each category, AMD is identifying appropriate tools to
evaluate suppliers, work with them on improvements, and manage
risk. |
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- 1st tier
- Waste management firms
- 2nd tier
- Chemical suppliers
- 3rd tier
- Construction contractors
- 4th tier
- Manufacturing subcontract support
- 5th tier
- Manufacturing equipment suppliers
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The First Tier
AMD determined that its highest-risk
suppliers were the companies it uses for transport and disposal of
waste; so, its quest for risk management began with them. More than
ten years ago, AMD began a program of on-site audits at the facilities
of its waste suppliers with the intention of minimizing risk through
an informed auditing process. Through these audits, AMD staff
determine a recommendation status for waste suppliers. New suppliers
are required to undergo a review prior to use by AMD, and existing
suppliers are reviewed periodically. The frequency and intensity of
the review process varies according to the potential risk to AMD, but
all suppliers must be reviewed periodically to maintain
approved-supplier status. Categorization of suppliers by risk within
the waste bracket allows AMD to allocate its resources efficiently
while minimizing liability.
Over time, the auditing process has
evolved and become more refined. What began as an ambitious but
resource-intensive attempt to perform frequent full audits has become
a targeted analysis of those aspects of the suppliers� operations that
are likely to impact AMD.
Today, the audit is a finely tuned
analysis of a supplier on both environmental and financial grounds.
"What we are looking for," reports Philip Trowbridge, coordinator of
the auditing process, "is assurance that the firms are compliant and
have the means to deal with any problems that might arise." AMD
auditing staff approach the site with a previsit questionnaire filled
out by the company containing basic background information. A detailed
site inspection form that is specific to the type of facility being
audited is used during the visit to record more detailed information
on the major environmental program areas. On completion of the visit,
the auditors write up the findings, outlining any significant issues.
Significant issues are also addressed in a post-visit debriefing with
the audited site. The results of the audits are stored and used as a
reference in successive visits.
This documentation serves AMD in both
practical and risk management perspectives. In addition, the company
tries to do more than simply document and store the information
revealed through the audit. When troublesome issues are raised, they
are addressed through partnership interactions between AMD and the
supplier. AMD provides feedback, discusses problems, and tries to
provide insight into solutions. The goal of this process is always to
resolve any problems in a manner that helps the supplier improve its
operations and serve the interests of AMD.
Building strong relationships with |
|
AMD Waste Audit
Synopsis |
suppliers is an obvious and positive
result of the auditing process. If an audit finds problems, most
suppliers react positively to AMD�s efforts to help with their
resolution. For its part, AMD will go out of its way to work with
suppliers that do not meet current expectations to avoid having to
disrupt the supplier relationship. The company cites a particular
example in which a transport company with which AMD had a long and
positive relationship made a change in their operations. The
change resulted in unsatisfactory performance and threatened an
interruption of services. Rather than simply removing the supplier
from their approved vendor list, AMD worked closely with the firm
on both operations and maintenance issues to make vital changes
and bring the level of service up to AMD�s expectations. |
1 |
Program Goals:
- Limit environmental risk
- Limit financial risk
- Demonstrate corporate
environmental stewardship and prudence in waste management
- Develop a comprehensive,
approved primary and secondary vendor list including second- and
third-tier facilities, as necessary.
Program Objectives:
- Simple but complete
documentation
- Optimized AMD personnel time and
cost
- Establish a central record of
audit information
- Maintain current contracts with
all waste and recycling vendors.
|
What were the benefits of this
partnership? For AMD, "the benefits were somewhat intangible," says
Trowbridge. "There is a comfort level that comes from working with a
known entity and understanding that they are willing to improve their
practices to help minimize our risk." For the supplier, the benefits
were more clear. In addition to building a solid relationship with
their customer, they improved their operations and were better able to
provide high-quality service.
AMD reports a number of changes that
have occurred recently regarding the waste audits, each of which
represents a shift to a more finely tuned process. The first is that
AMD has joined a consortium of companies that chooses suppliers to be
assessed, brings in consultants, and performs third-party audits. The
advantages of the consortium are numerous. By performing audits as a
group, the participating companies take advantage of economies of
scale, which results in greater efficiency and cost savings for AMD
and the other members. The third party audit provides an external
perspective on the auditing process that AMD developed. In addition,
the consortium contributes significantly to the financial information
that is gathered about each supplier.
Not all issues between partners end so
happily. Faced with a supplier that is unresponsive to AMD�s need to
receive high-quality, minimal-risk service, the company will remove
them from the approved vendor list. The trade-off between maintaining
close supplier relationships and practicing sound risk management can
be difficult, but generally the two issues are aligned. It is the
exceptions that force a decision between the two.
Following
the third-party audit, AMD visits sites to confirm the work of the
consultant and maintain supplier relationships. They have been
pleased to find that much of their own process has been affirmed
by the external involvement, a reassurance that the auditing
process that they developed is relatively complete. |
1 |
"We
want to work with our suppliers to assure that they provide the
level of service that we require."
�Philip
Trowbridge, AMD |
The aspect of the consortium that has
been particularly helpful for AMD, however, has been determining the
financial status of supplying firms. As noted earlier, the goal of the
audit is not only to determine regulatory compliance but also to
ensure the supplier�s financial stability to deal with any problems
that might arise. This is a new area of emphasis for AMD, and the
input of the consortium here has been particularly useful. Financial
information, including Dun & Bradstreet rating and financial analysis
results, are now a standard part of a supplier�s audit. This helps AMD
achieve both its risk management goals and EHS objectives.
The Second Tier
Although AMD�s waste management
supplier audit program has been in place for quite a while, they are
actively expanding their risk management policy to other types of
suppliers. The next category that they are addressing is chemical
suppliers, who represent the next greatest potential risk issue.
Generally, the premise of the relationship is the same. AMD gathers
information that will identify and mitigate risk, strengthen supplier
relationships, and meet their EHS directives. The tools for analysis,
however, are different. AMD has developed and is currently
implementing a general questionnaire for all suppliers and a second,
more targeted questionnaire that is commodity focused�in this case,
oriented to chemical suppliers.
Each questionnaire combines a request
for a self-assessment of the supplier�s EHS policies and programs with
questions requiring quantification. The questionnaires are a mixture
of specific, multiple-choice questions and other questions requiring
written answers and comments. The general questionnaire addresses the
suppliers� EHS policies and procedures, reporting, staffing,
documentation, and history.
The
questionnaire is intended for chemical suppliers and targets
concerns specific to that type of operation, honing in on such
areas as emergency response and preparedness, distribution safety,
pollution prevention, process safety, health and safety, and
product stewardship. AMD incorporated key elements of the Chemical
Manufacturers Association�s "Responsible Care tm
Initiative" into the commodity-specific questionnaire. "We decided
to leverage the chemical industry�s own self-assessment criteria
to evaluate our chemical suppliers," said Trowbridge. |
1 |
"Our
values commit us to actions that enhance the quality of life and
protect the health and safety of our employees and the environment
of the communities in which we do business. To achieve this, we
need the full cooperation of our suppliers in providing
information on current environmental, health and safety management
initiatives within your organization."
�Letter to
Suppliers, AMD |
What makes a good questionnaire? In
addition to being thorough, asking the right questions, and giving
respondents appropriate choices, ultimately the quality of a
questionnaire lies in its use. Rich Weigand, EHS director at AMD,
emphasizes that the use of the document is vital. "We really use our
surveys," says Weigand, "We don�t just file them." When suppliers send
surveys back to AMD (often by e-mail), the answers are reviewed and an
assessment of the response is compiled. Staff teams identify strengths
and weaknesses and communicate with suppliers about potential changes.
Suppliers can be ranked numerically according to their answers. AMD�s
Bangkok facilities use a strict threshold in their ranking system, and
suppliers who fail to meet the cutoff are not approved as AMD
suppliers. (Their survey incorporates not only EHS concerns, but
elements such as quality and reliability.)
This raises the issue of the
transferability of surveys between the United States and abroad and
particularly to Asia. Operational procedures may be different abroad,
but AMD has the long-term goal of strengthening their evaluation of
European and Asian suppliers. An initial on-site review at AMD�s waste
disposal providers in Asia is currently taking place. AMD intends to
increase the frequency of these visits and the amount of follow-up
with the supplier, despite the different supplier relationships in
Asia. These practices may not be consistent with current trends among
Asian companies, but AMD feels that the lessons concerning risk
management learned in the United States can have positive application
abroad.
Environmental,
Health, and Safety (EHS) Performance Assessment: Part 1
Date:
Supplier Name:
Supplier Address:
City,
State, Country:
Prepared/Approved by (Name/Title):
Phone
Number: E-mail Address:
Please complete the following
questionnaire by highlighting or otherwise marking the most
appropriate answer.
1. Is your company or site
certified according to EMAS, ISO 14001, or other EHS management
system standard?
- No certification and not
seeking certification.
- No sites certified, but
short-term company plans include certification. (Please
specify certification, timeline for completion, and sites
pursuing.)
- Some sites are certified.
(Please specify certification and date, as well as plans for
certifying other sites.)
- All sites certified. (Please
specify certification and dates.)
2. Do all sites operate
under a defined and documented management policy that describes a
commitment to sound environment, health, and safety procedures?
- No documented policy
incorporating EHS commitment.
- Management policy
incorporating EHS commitments under development. (Please
provide expected completion date:.)
- Management policy
incorporating EHS commitments exists at some sites.
- All sites have management
policy incorporating EHS commitments. (Please attach a copy
with the returned survey.)
3. Are personnel
knowledgeable about the EHS management policies and procedures for
their business?
- EHS management policies and
procedures have not been communicated throughout the company.
- EHS management policies and
procedures have been communicated to management and select
personnel.
- EHS management policies and
procedures have been communicated to all personnel throughout
the company.
- EHS management policies and
procedures are communicated on an annual basis to all
personnel throughout the company.
4. Has your company prepared
a comprehensive corporate EHS report?
- No corporate EHS report
exists.
- A corporate EHS report is
being developed. EHS information is available on request.
- A comprehensive corporate EHS
report is available. (Please provide a copy.)
- Comprehensive EHS reports are
produced on an annual basis. (Please provide a copy of the
most current report.)
5. Do all manufacturing sites
have dedicated, full-time EHS staff?
- No full-time EHS staff at any
of the manufacturing sites.
- Staff with other
responsibilities, a contractor EHS service, or some
combination of the two handle EHS responsibilities.
- Dedicated, full-time EHS staff
at some manufacturing sites.
- Dedicated full-time EHS
personnel at all manufacturing sites with little or no
corporate EHS support.
- Dedicated full-time EHS staff
at all manufacturing sites supported by corporate EHS staff.
6. Are routine environmental
and safety inspections, audits, or assessments conducted at all
manufacturing sites?
- No routine environmental
and/or safety inspections, audits, or assessments are
performed at manufacturing sites.
- Environmental and safety
inspections, audits, or assessments are performed at
manufacturing sites but with no regular frequency. (Please
provide date of last audit/assessment.)
- Environmental and safety
inspections, audits, or assessments are performed on a regular
frequency (please provide frequency and date of last
audit/assessment.)
- EHS audits or assessments are
routinely performed with assigned responsibilities for
corrective actions and follow-ups to resolution. (Please
provide frequency and date of last audit/assessment.)
7. Have there been any
environmental or safety violations resulting in fines, penalties,
compliance orders, or similar actions in the past 3 years?
- Violations resulting in a
total amount of $1,000 or more (all sites combined) or one or
more compliance orders within the past 3 years. (Please
provide additional information.)
- Violations resulting in a
total amount of less than $1,000 (all sites combined) or one
compliance order within the past 3 years.
- No violations within the past
3 years at any company-owned or -operated site.
8. Does the company
participate in voluntary industrial, government, or
community-based initiatives (Voluntary Protection Program (VPP),
Responsible Care, WasteWise, ClimateWise, Green Lights, and
others)?
- No participation in voluntary
industrial, government, or community-based initiatives.
- Some participation in
voluntary industrial, government, or community-based
initiatives. (Please list.).
- Participating in numerous
voluntary industrial, government, or community-based
initiatives. (Please list.)
9. Does your company monitor
the EHS performance of its suppliers/contractors?
- No performance criteria are
placed on suppliers/contractors.
- EHS performance criteria are
being developed and documented.
- EHS performance criteria have
been developed and selectively implemented.
- Criteria have been effectively
implemented and enforced for all suppliers/contractors.
10. Are EHS considerations a
component of product/service design?
- No EHS considerations are
incorporated into product or service design.
- EHS considerations are
selectively incorporated into product/service design.
- EHS considerations are
consistently incorporated into product/service design.
- Design for EHS concepts are
fully integrated into product/service design.
11. Has your company adopted
and implemented global standards for EHS performance that are
applicable to all manufacturing operations worldwide?
- No global EHS performance
standards have been developed.
- Informal EHS performance
standards have been developed and implemented worldwide.
- Global EHS performance
standards have been adopted by the corporation, which is in
the process of implementing them.
- Global EHS performance
standards have been adopted and implemented.
12. On a scale from 1 to 10, with
10 being excellent, how would you rate your company�s EHS program?
13. Describe here any
components of your company�s EHS program that were not covered or
adequately addressed by the above questions.
Comments:
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Part of a Company-wide Effort
The specific programs highlighted above
are just part of a company-wide effort that AMD is making to
strengthen its supply chain management. Through its World Class
Suppliers (WCS) Program, the company strives to build partnerships
with participating suppliers that provide high-quality services.
AMD has
defined expectations of suppliers and formed procurement teams to
evaluate and work with suppliers. EHS staff are part of the teams,
and EHS criteria form some of the considerations on which
suppliers are judged. Not surprisingly, risk is a key component of
the teams� assessments. Although the program is most applicable to
the procurement of goods, it represents another effort toward
supply chain and risk management. |
1 |
WCS
teams benchmark suppliers, conduct risk assessments, and recommend
potential strategic relationships with suppliers for current and
future needs.
�AMD
Information on WCS Program |
THE RESULTS
AMD�s work with both audits and
questionnaires is ongoing, as are the company�s efforts to refine its
risk management program. Ten years into the waste audit program, AMD
notes that the attempt to monitor and work with waste suppliers in the
interest of risk management has minimized the number of haulers and
sites used. The auditing program has been successful in identifying
waste service providers that pose unacceptably high risks to the
company and has served the company�s interests in strengthening
company-supplier relationships. In addition, by approaching the waste
audits from a risk management perspective, the EHS department has been
able to address both environmental and business concerns effectively.
The chemical supplier questionnaire is
an expanding area of emphasis for AMD, and it does not yet have enough
results from the program to report on specific successes. Its EHS
department hopes, however, that the questionnaire will assist them in
influencing the procurement process regarding decisions on chemical
suppliers. The questionnaire has the potential to help identify
important areas of concern, which, EHS hopes, will lead to higher
standards. The second tier of the risk management program has the
important benefit of being able to capitalize on the lessons learned
from the first tier, which will ideally help speed refinement of the
questionnaire.
Ultimately, the success of a risk
management program is measured by a lack of problems. If AMD does not
face liability issues or claims or interruption of services from its
suppliers, the program has succeeded. Viewing success as the absence
of certain events could prove frustrating, because most people like to
work toward tangible results. AMD reports, however, that positive
results do accompany the lack of problems. In the process of
preventing mishaps, the company has achieved the peace of mind that
comes from working proactively to prevent problems, being reassured
that its supplier partnerships are contributing to a stronger and more
stable business relationship, and, in the process, meeting the goals
of EHS.
COMPANY INFORMATION
AMD supplies integrated circuits for
the global, personal, and networked computer and communications
markets. Founded in 1969, AMD reported revenues of $2.4 billion in
1997 and employs approximately 13,000 people worldwide. AMD has
manufacturing facilities in the United States and Asia, and soon in
Europe. Asian facilities include test and assembly facilities in
Penang, Malaysia, Bangkok, Thailand, Singapore, and Suzhou, China.
CONTACT INFORMATION
The company�s web site can be
accessed at http://www.amd.com.
Corporate
headquarters are located at: |
Contacts:
|
Advanced Micro
Devices, Inc. |
Rich Weigand |
One AMD Place |
(Rich.Weigand@amd.com) |
P.O. Box 3453 |
5204 E. Ben White M/S
582 |
Sunnyvale, CA 94088
USA |
Austin, TX 78741 USA |
|
v |
|
Philip Trowbridge |
|
(Philip.Trowbridge@amd.com) |
|
5204 E. Ben White M/S
582 |
|
Austin, TX 78741 USA |
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