US-AEP Export Advisor - Ten Common Exporter Mistakes

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Ten Common Exporter Mistakes

Failure to develop an international marketing plan before beginning to export.
Insufficient commitment by top management to overcome the initial difficulties and financial requirements of exporting.
Insufficient care in selecting overseas distributors.
Chasing orders from around the world instead of establishing a basis for profitable operations and orderly growth.
Neglecting export business when domestic markets are healthy.
Failure to treat international distributors on an equal basis with domestic counterparts.
Unwillingness to modify products to meet regulations or cultural preferences of other countries.
Failure to print services, sales, and warranty messages in locally understood languages.
Failure to consider use of an export management company.
Failure to consider licensing or joint-venture agreements.